The closure of controversial international cannabis investment scheme Juicy Fields, whose South African CEO Willie van der Merwe resigned after less than 50 days in charge, is reverberating throughout the South African cannabis industry.
Established in 2020, Juicy Fields offered investors (referred to as "e-growers" on the platform) the chance to invest in the cultivation, harvesting and sale of cannabis plants - Juicy Flash, Juicy Mist, Juicy Kush and Juicy Haze - promising monthly returns of up to 14%.
The company claimed to have 500 000 users.
