When Sipho Maseko took the reins as Telkom CEO in April 2013, the company was facing declining financial performance, operating in the shadows of its peers, who were making rapid inroads in the country's mobile communications space.
Maseko's arrival – at a time when competition for dominance among local operators was already at its peak – marked a significant shift for the operator that had long held a monopoly in the fixed-line space, but continually punched below its weight.
Under Maseko's leadership, Telkom significantly improved its position as a mobile operator, with conditions analysts still provide room for growth. It is now the country's third-largest mobile operator, having grown mobile service revenue by over 40% in 2020 to over R12 billion for the nine months to end December.