'Squid Game' popularity leads to bump in Vans sneaker sales

accreditation
0:00
play article
Subscribers can listen to this article
Netflix's "Squid Game" has become a massive, international hit.
Netflix's "Squid Game" has become a massive, international hit.
Youngkyu Park

Netflix’s hit series "Squid Game" is giving a boost to footwear and apparel maker VF Corporation as fans clamour for the white Vans sneakers featured in the dystopian drama.

VF has seen a small spike in Vans demand, executives said Friday on a conference call to discuss quarterly earnings. The company, which also owns the Supreme streetwear brand and Timberland, plans to capitalise on its connection to a pop culture phenomenon by highlighting its classic styles.

But VF’s shares fell more than 3% in trading on Friday after the company’s third-quarter sales and profit missed Wall Street’s expectations.

"Squid Game" is now Netflix’s most-streamed show ever, with more than 140 million households watching it in its first four weeks of release. The content-streaming giant is now projecting the show to create almost $900 million in value for the company, Bloomberg reported.

- With assistance from Augusta Saraiva.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Rand - Dollar
16.18
+0.6%
Rand - Pound
21.58
-0.1%
Rand - Euro
18.25
+0.1%
Rand - Aus dollar
11.54
+0.0%
Rand - Yen
0.14
-0.4%
Gold
1,794.43
+0.0%
Silver
23.38
+1.0%
Palladium
1,796.36
+2.6%
Platinum
962.28
+0.7%
Brent Crude
72.72
-11.6%
Top 40
62,411
0.0%
All Share
68,615
0.0%
Resource 10
64,074
0.0%
Industrial 25
92,909
0.0%
Financial 15
12,995
0.0%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot