Tencent unveils first sales decline, job cuts as Chinese economy crumbles

accreditation
0:00
play article
Subscribers can listen to this article
Tencent (Picture: Xing Yun / Costfoto/Future Publishing via Getty Images)
Tencent (Picture: Xing Yun / Costfoto/Future Publishing via Getty Images)
  • Tencent Holdings logged its first-ever revenue decline after its workforce shrank almost 5%
  • Tencent is grappling with a downturn in the world’s No. 2 economy, the product of a property slump and ad-hoc coronavirus lockdowns from Shanghai to Shenzhen.
  • The uncertainty is wreaking havoc on businesses from advertising to cloud computing and gaming.
  • Get the biggest business stories emailed to you every weekday, or go to the Fin24 front page.


Tencent Holdings logged its first-ever revenue decline after its workforce shrank almost 5%, underscoring the extent to which China’s worsening economy is hurting its biggest corporations.

The country’s most valuable company recorded its first quarterly drop in staffing since 2014, as layoffs rippling through the global tech sector finally hit the WeChat operator. Revenue fell a deeper-than-projected 3% to 134 billion yuan (R326 billion) while net income also missed estimates, plunging 56% to 18.6 billion yuan in the June quarter.

Tencent is grappling with a deepening downturn in the world’s No. 2 economy, the product of a property slump and ad-hoc coronavirus lockdowns from Shanghai to Shenzhen. The uncertainty is wreaking havoc on businesses from advertising to cloud computing and gaming. Alibaba Group Holding Ltd. this month reported its first quarterly revenue drop on record, though the results were better than feared.

Even before the macroeconomic turbulence, China’s giant internet industry had resigned itself to a new era of sedate growth after a decade of free-wheeling expansion. Companies like Tencent are focusing on profitability over the market-grab of years past, after a sweeping government crackdown wiped more than $1 trillion off their combined market value in 2021.

There were some positive indicators. Online advertising revenue slid a record 18% in the quarter, but that was better than analysts feared. And adjusted net income of 28.1 billion yuan was about 15% above expectations. Shares in Prosus, one of Tencent’s biggest backers, slid more than 1% in Europe, and 1.3% on the JSE. 

Beijing remains a headache for Tencent. Although regulators resumed approving games in April after a months-long hiatus intended to curb addiction, China’s premier developer has yet to win a nod for a single title this year.

For now, it’s counting on aging cash cows like Honor of Kings to spur its most lucrative business, while fighting newer hits like Genshin Impact and Diablo Immortal. The company, which once relied on a network of investments spanning hundreds of firms to create opportunities and new markets, has since last year signaled it will begin selling down stakes in major Chinese internet investee from e-commerce giant JD.com Inc. to Meituan.

Given the new realities, Tencent executives have said that international games, cloud software and WeChat video will be their major strategic priorities. The TikTok-style feed inside Tencent’s super-app is the company’s latest hope of countering ByteDance Ltd., which is increasingly luring away users and marketing dollars.

The fintech and business services segment -- which includes cloud computing -- is now Tencent’s fastest growth engine. But cloud revenue suffered a mild decline after the company cut loss-making contracts and ventured into services beyond infrastructure, executives said in May.

Just like Mark Zuckerberg’s Meta Platforms Inc., Tencent is staking its claim of a possible future of the virtual realm of the metaverse. The Chinese company has revamped its aging social app QQ with customizable 3D avatars and Unreal Engine graphics, and is hiring developers to make open-world titles. But such endeavors, along with a steady pace of investment in overseas game studios, could pressure margins before they come to fruition.


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Rand - Dollar
17.98
-0.8%
Rand - Pound
19.54
-0.6%
Rand - Euro
17.46
-0.5%
Rand - Aus dollar
11.65
-0.2%
Rand - Yen
0.12
-0.4%
Gold
1,651.32
-0.5%
Silver
18.67
-1.2%
Palladium
2,205.00
+2.5%
Platinum
869.00
+0.3%
Brent Crude
89.32
+3.4%
Top 40
57,291
-0.2%
All Share
63,657
-0.2%
Resource 10
60,038
+3.7%
Industrial 25
77,337
-1.5%
Financial 15
13,806
-2.1%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders