Tiger Brands whips up a new strategy for its Albany bread business

accreditation
Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
loading...
Loading, please wait...
0:00
play article
Subscribers can listen to this article
Albany bread has lost some of its market share to competitors.
Albany bread has lost some of its market share to competitors.
Albany/Instagram

South Africa's biggest food manufacturer, Tiger Brands, is going back to the drawing board with its breads business as cash-strapped consumers look elsewhere to buy the staple food.

The food company – which produces wheat wraps, buns, rolls and bread under its Albany brand – has seen bread consumption decline by 5%, with significant volume losses having impacted revenue amid intensifying bread price wars.

The JSE-listed group has acknowledged the impact of pricing strategies that don't reflect the market's needs, intense competition, strike action, and higher fuel costs. And Tiger Brands CFO Deepa Sita admits the group is concerned about its bread performance.

Read this for free
Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.
Subscribe
Already a subscriber? Sign in
Rand - Dollar
16.24
-0.2%
Rand - Pound
19.82
-0.1%
Rand - Euro
16.78
-0.5%
Rand - Aus dollar
11.54
-0.5%
Rand - Yen
0.12
-0.1%
Gold
1,789.14
-0.2%
Silver
20.31
-1.4%
Palladium
2,289.00
+1.5%
Platinum
960.50
+1.5%
Brent Crude
97.40
+1.1%
Top 40
64,617
+2.3%
All Share
71,265
+2.1%
Resource 10
65,851
+2.1%
Industrial 25
87,063
+2.8%
Financial 15
15,964
+1.3%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders