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The economy of sport

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Sport (File)
Sport (File)

Cape Town - The love of a sport discipline, whether as participant or spectator can be a powerful driving force in travel decision-making, but it makes sense to make more out of your sport travel by finding out what’s on offer where you’re going, says Danny Bryer, area director for sales at Protea Hotels by Marriott.

In the same way that the tennis championships at Wimbledon are viewed as an aspirational goal for travel, many world-class events are the prompts that get people booking and packing.

"Sport people around the globe are big travellers. Participating in international or regional tournaments, matches and events can translate to weeks away at a time," says Bryer.

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