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Travellers must beware of false grading claims

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Johannesburg - It is imperative to prevent the illegal use of grading stars - not just to protect the South African Tourism brand, but to protect the value and integrity of those participating in the grading system, according to the Tourism Grading Council of South Africa (TGCSA).

Service excellence is critical in the tourism industry and the TGCSA wants consumers to be aware that it is illegal for establishments to falsely claim that they are star graded in marketing and advertising material or at their premises when they do not hold a valid grading membership by the TGCSA.

According to the Tourism Act and Consumer Protection Act these establishments can face criminal charges, resulting in a fine or imprisonment for the responsible person.

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