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Cash crunch pushes SA consumers to seek specials

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Cape Town - Bargain-seeking behaviour among South African shoppers is high, according to the latest Nielsen study of South African Shopper Trends 2015/2016.

The study is representative of income, age and gender across South Africa. It is drawn from a national sample of 2 524 main grocery buyers and influencers, and is based on in-depth, face to face interviews.

Among the main shoppers interviewed, 68% were women and 32% men and of the influencers, 64% were men and 36% women.

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