Johannesburg - Clover has put on hold most of its new projects to focus on mitigating the multimillion-rand effect of the impending sugar-sweetened beverage tax.
“A lot of resources were dedicated to new projects ... I froze all those projects and I put people to work on sugar tax-reduction projects. I didn’t stop everything, but I put many of the projects on hold,” Marcelo Palmeiro, Clover’s executive for corporate and brand development, said during an interview on Friday.
In response to the proposed sugar tax, which was first announced in the budget speech in February last year, as well as consumer trends, Clover this week launched its first sugar-free beverage, Tropika Slenda.