Humble rooibos is now a superfood, and SA could be cashing in

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Rooibos is only grown in this country and it has geographic indicator status. (Supplied)
Rooibos is only grown in this country and it has geographic indicator status. (Supplied)

Rooibos may be a humble pantry staple in SA, but the industry could be in for some big changes as it increasingly becomes a "superfood" – a premium product with prices rising alongside growing demand.

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