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Just when you thought loyalty programmes were dying out, along came Covid-19

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Photo: Supplied by Shoprite
Photo: Supplied by Shoprite

In 2017, global consulting and research firm, Accenture released a report showing that an increasing number of consumers weren't valuing loyalty rewards programmes as they used to in the past.

Even though households in the US, for instance, belonged to 29 loyalty rewards schemes on average, 71% of people who belonged to these, claimed they did not produce loyalty and many would not go out of their way and change their spending patterns to earn points.

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