Local liquor trader body forms new Pan-African alliance

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Previous alcohol sales bans cost the alcohol industry R42.2 billion.
Previous alcohol sales bans cost the alcohol industry R42.2 billion.
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The National Liquor Traders Association (NLTA) has resolved to join forces with its counterparts in other countries around the continent to establish the Pan-African Liquor Trader's Alliance (PALTA), which seeks to lobby for the interests of liquor traders at a regional, cross-border level.

The association represents over 39 000 liquor outlets employing over 280 000 workers. It recently called for a zero percent increase in excise duties on liquor traders to be announced by Minister of Finance Enoch Godongwana during his budget speech later this month.

NLTA convenor Lucky Ntimane told Fin24 that PALTA will be headquartered in Nairobi, Kenya and that the alliance would be launched over the course of two events, in Kenya on Tuesday and in Uganda on Wednesday. 

"We are partnering with liquor trader associations across the continent where PALTA will have its presence and we believe that this collaboration will enable us to amplify greatly the voice of liquor traders.

"Countries such as Burundi, Rwanda, Ghana, Nigeria, Togo, Tanzania, Congo Brazzaville, the Democratic Republic of Congo, Cameroon and South Sudan will in the next nine months be part of PALTA, with representatives from those countries forming a leadership structure of the organisation," said Ntimane.

Ntimane said PALTA would represent liquor traders across the continent on issues including alcohol policy and excise tax, harm reduction initiatives, traders skills development programmes and advocacy.

"It is important for us to be launching PALTA in Nairobi, Kenya which is the heart of entrepreneurship in Africa. It is important that liquor traders are recognised for the important role they play in local economies and job creation specifically," Ntimane said.

He said PALTA would work with governments and their institutions to ensure safe trade around the continent's liquor outlets amid the ongoing Covid-19 pandemic "which has wreaked havoc in the industry and caused many traders to close their doors for good".

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