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Domestic tourists score on local deals as international visitors stay away

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The airline is a joint venture between Global Aviation and kulula.com founder Gidon Novick.
The airline is a joint venture between Global Aviation and kulula.com founder Gidon Novick.

The local tourism industry has never really needed to focus on the domestic market that much, since it relied heavily on international tourism.

However, due to the impact of the coronavirus travel bans and most of South Africa's main source markets for international tourists still being on a travel ban list of the SA government, there is a new appreciation for domestic tourism, says Lee-Anne Bac, a director at the specialist tourism unit of international consulting firm BDO.

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