SA Tourism launches free virtual roadshow to connect SA business with Chinese trade buyers

accreditation
0:00
play article
Subscribers can listen to this article
SAT earmarked China as a leading source market for SA's business and leisure markets.
SAT earmarked China as a leading source market for SA's business and leisure markets.
iStock
  • SA Tourism has launched a virtual roadshow and information platform to connect local businesses with Chinese buyers.
  • The free virtual roadshow and information event takes place from 13 to 17 September.
  • China is regarded as one of the most important tourism source markets to get the industry back on a sustainable recovery path.


As South Africa's tourism sector works to get back on its feet after the Covid-19 pandemic, local agency SA Tourism (SAT) has stepped up its efforts to draw Chinese visitors.

This includes launching a virtual roadshow and information event this month – a business-to-business matchmaking platform that will connect SA tourism product owners with Chinese trade partners who package SA products or experiences to travellers in the Chinese market.

The 2021 China Virtual Road Show and Virtual Familiarisation platform, as it is called, will run from 13 to 17 September and allow for one-on-one virtual meetings via video call and chat on any device. It is fully bilingual in English and Mandarin, with translation services available.

Before the pandemic, China was a key market targeted by the SA tourism sector, receiving around 100 000 travellers from China in 2019. SA previously set a goal to welcome more than one million visitors annually from China by 2030.

SAT acting CEO Sthembiso Dlamini said the agency remains "cautiously optimistic" about achieving this goal.

Around 60% of the country's tourism businesses are small businesses and can play a key role in SA's economic recovery, Dlamini added.

Mansoor Mohamed, hub head for Asia Pacific at SA Tourism, described the virtual roadshow as very important for economic recovery.

According to SAT, more than 600 confirmed meetings for the road show have already been set up and more than 100 Chinese buyers have registered so far.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Rand - Dollar
18.09
-0.8%
Rand - Pound
20.21
-0.2%
Rand - Euro
17.74
-0.1%
Rand - Aus dollar
11.59
-0.3%
Rand - Yen
0.13
-0.1%
Gold
1,660.90
0.0%
Silver
19.03
0.0%
Palladium
2,166.50
0.0%
Platinum
864.50
0.0%
Brent Crude
85.14
-2.4%
Top 40
57,390
+0.8%
All Share
63,726
+0.7%
Resource 10
60,230
+0.7%
Industrial 25
77,400
+0.8%
Financial 15
13,796
+0.7%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders