SA Tourism wants companies to entice domestic travellers with slashed deals

accreditation
0:00
play article
Subscribers can listen to this article
SA Tourism wants to entice locals  with discounted deals to tour local destinations.
SA Tourism wants to entice locals with discounted deals to tour local destinations.
Getty Images
  • The "Great South African Sale" will run in September during Sho't Left Travel Week.
  • SA Tourism is inviting leisure companies to sign up their establishments for discounted rates.
  • The tourism body said the initiative was aimed at reigniting the depressed domestic tourism industry.


Companies in the hospitality sector are invited to partner with SA Tourism to register their establishments for discounted packages to promote domestic travel as the sector continues to be battered by the effects of the Covid-19 pandemic.

The sector has been hit the hardest by the prolonged travel restrictions that halted regional and international movements. As a result, some accommodation establishments have been forced to temporarily shut doors and lay off staff.

In a bid to kick-start domestic travel, the national tourism body has launched "The Great South African Sale" which will run in September during the Sho't Left Travel Week. The campaign seeks to offer discounted rates to showcase local destinations for South Africans.

Airlines, accommodation establishments, tour operators and other tourism-related experience service providers are invited to sign up for local deals and packages slashed by up to 50% to be offered to travellers when booking between 6 and 12 September.

"Whether it is beachfront destinations, safari or awe-inspiring cultural experiences and everything in between, the South African tourism trade is encouraged to join this exciting platform to get a chance to reignite domestic travel," SA Tourism said.

The tourism body added the initiative was aimed at "reigniting domestic tourism" and encouraging South Africans to explore their own country.

The government has reopened interprovincial travel during the current adjusted Level 3 lockdown.

Tourism is one of the key economic drivers of the economy and job creation. Before the pandemic hit, it was estimated that 700 000 people in South Africa were directly involved in the tourism industry and 1.5 million were involved indirectly.

Speaking to Fin24 in June, SA Tourism's acting CEO, Sthembiso Dlamini, said the country should capitalise on tourists' pent-up desire to travel and offer unique experiences in a "responsible, environmentally friendly way".

Get the biggest business stories emailed to you every weekday.
Go to the Fin24 front page
.


We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Rand - Dollar
14.53
+1.1%
Rand - Pound
20.06
+0.6%
Rand - Euro
16.90
+0.9%
Rand - Aus dollar
10.87
+0.3%
Rand - Yen
0.13
+1.1%
Gold
1,770.10
+0.2%
Silver
23.66
+1.8%
Palladium
2,104.00
+3.8%
Platinum
1,042.73
+0.5%
Brent Crude
84.33
-0.6%
Top 40
60,190
-0.1%
All Share
66,776
-0.0%
Resource 10
63,288
-0.5%
Industrial 25
84,981
+0.6%
Financial 15
14,022
-0.4%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Voting Booth
Facebook is facing a fresh crisis after a former employee turned whistle-blower leaked internal company research . Do you still use Facebook?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes, the benefits outweigh the risk for me
23% - 144 votes
No, I have deleted it
48% - 301 votes
Yes, but I am considering deleting it
29% - 186 votes
Vote