Tapping into SA's 'golden' creative opportunity

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Cape Town - The creative economy is South Africa’s untapped "golden economy" – something the Mzansi Golden Economy strategy emphasised.

It remains, however, undervalued, underdeveloped and underappreciated, although it contributes almost 3% to the gross domestic product (GDP) – more than agriculture – and employs over 440 000 people – more than mining, according to Prof. Richard Haines, CEO of the South African Cultural Observatory (SACO) at the Nelson Mandela Metropolitan University.

"Unlocking the potential in this nascent economy is one of the critical keys to SA’s economic growth as we move past the minerals energy complex and into the post-knowledge economy and what is known as the 'fourth industrial revolution’ where technology has centre-place," Haines told Fin24.

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