Man United lose R4bn kit sponsorship with e-commerce company over protests

accreditation
0:00
play article
Subscribers can listen to this article
Manchester United fans protest against their owners before the Manchester United versus Liverpool Premier League match on Sunday. PHOTO: reuters
Manchester United fans protest against their owners before the Manchester United versus Liverpool Premier League match on Sunday. PHOTO: reuters

Manchester United's US owners are continuing to see fallout from a botched plan for a new European Super League, losing a kit sponsorship deal valued at 200 million pounds (almost R4bn), according to the Observer newspaper.

Manchester-based THG had been due to advertise its Myprotein brand on players’ kits, under a contract slated to start in July, the paper wrote on Sunday.

The online retailer scrapped the plan on Friday over concerns it may lead to a boycott of its products by local fans, the Observer reported. Earlier this month, supporters broke into Old Trafford stadium, protesting at a failed attempt by club owners, the Glazer family, to form a breakaway league for Europe’s elite teams.

The plan to form the new league with Europe’s richest clubs collapsed just days after it was announced, as teams pulled out following opposition from fans, politicians and even players. Supporters have also begun targeting sponsors. One online fan group launched a campaign against the club’s biggest partners, including Adidas, TAG Heuer and Cadbury.

THG was concerned it could also face protests if the Myprotein label appeared on players’ kits, the Observer said.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Rand - Dollar
16.78
-1.5%
Rand - Pound
20.03
-1.3%
Rand - Euro
17.08
-0.6%
Rand - Aus dollar
11.38
-1.3%
Rand - Yen
0.12
-1.6%
Gold
1,737.29
-1.6%
Silver
19.25
+0.2%
Palladium
1,921.50
-0.9%
Platinum
856.50
-1.4%
Brent Crude
102.77
-10.4%
Top 40
59,826
+1.5%
All Share
65,887
+1.4%
Resource 10
61,323
+3.2%
Industrial 25
81,232
+1.1%
Financial 15
14,367
+0.1%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot