In its fifth year, the Men in the Making initiative allows young men to experience a day within the biggest corporate brands in the country.
It exposes them to different careers and expands their horizons.
For many, the opportunity includes an address by the CEO, job shadowing, team building exercises, a career guidance session and motivational talks.
Tracker launched Men in the Making in March 2009, immediately gaining support and endorsement from the department of basic education - directly in line with their Boy Education Movement (BEM) school programme.
The 150 corporate participants include PricewaterhouseCoopers, Rand Merchant Bank, First National Bank, Etana Insurance, Outsurance, Hollard, MWEB, Exxaro, SAsria, Transnet, and Murray & Roberts, to name a few.
In 2009, its first year, the event reached 400 students from 35 companies.
Growing year-on-year the initiative reached 1 400 young men from 150 companies in 2013, creating a total of 5 379 young men who had experienced the Men in the Making opportunity over the past five years.
As one example, SA Express went out of their way to fly boys from Kimberly and Bloemfontein to OR Tambo, to expose them to the aviation industry.
Tracker also adopted Magaliesburg State High School, a semi-rural community based school, that improved its matric pass rate from 66% in 2008 to 84.5% in 2013 with some boys in the programme obtaining distinctions in selected subjects.
“There is no doubt that young men need the support and environment to enable them to deal with societal pressures and overcome obstacles that could potentially hinder their dreams," said Tshego Bokaba, CSI manager at Tracker.
"The quality of corporate involvement is truly revealing and shows a growing commitment to ‘get off the fence and lend a hand’ in tackling our country’s biggest issues."