Franchises awarded for excellence

Ian Jacobsberg (left) of Fasa and Carlo Gonzaga of Taste Holdings. (Supplied)
Ian Jacobsberg (left) of Fasa and Carlo Gonzaga of Taste Holdings. (Supplied)
Johannesburg - Silverline Group, the only franchised construction company in South Africa, is the Franchosor of Year of the Franchise Association of SA (Fasa).

With 30 outlets growing at a rate of 25% annually, Silverline offers a low initial franchise investment opportunity with a good return on investment and a unique offering, said Fasa.

It specialises in light steel frame construction and high performance alternative building solutions.

Dream Nails Beauty and Cash Converters were the runners up.

Fasa's chair Ian Jacobsberg toasted the success of franchising in South Africa at the Awards for Excellence in Franchising, held  alongside the International Franchise Exhibition.

"Franchising has grown to become one of the most important business sectors contributing close to 10% to the country’s GDP," said Jacobsberg.

"With 668 franchise systems with close to 30 000 franchised outlets in over 17 business sectors, it employs over 300 000 people."

In a recent survey conducted by Fasa, the sector generated a turnover of R302bn with an estimated 3 700 new franchises added to the South African economy in 2012.

“Despite the economic downturn franchising continues to be a dominant business format as far as SME development is concerned," said Jacobsberg.

"Across the globe small business is recognized as the safety net of any economy and franchising is proving to be quite resilient even in this economic climate.”

Other winners

Kalai Moodley of Perfect 10 in Ballito, KwaZulu-Natal, is Fasa's Franchisee of the Year.

"Moodley has, from the beginning, embraced her relationship with her franchisor and understood the importance of having good systems and structures in place to run a successful franchise operation," said Fasa.

"Her focus on employing and training a winning team has enabled her to attract and retain a large loyal client base."

The runners up in this category were Abrie Erasmus of Mike's Kitchen in Mthatha, East London and Reon Kockjeu of On-Tap in East London.

Jobs Fund

The category for Leading Franchisor as a Developer of Emerging Entrepreneurs went to Hot Dog Café.

As the first franchisor to receive a grant from the Jobs Fund, Hot Dog Café has provided a unique business opportunity whereby unemployed, unqualified and previously disadvantaged aspirants are trained and mentored from start to owning a sustainable and profitable franchise.

The Hot Dog Café model promotes an entrepreneurship culture, skills development and the creation of jobs.

The proven cadet program and ongoing mentoring ensures the candidates are provided with the necessary skills and training, both theoretical and practical, which ensure success within its structured franchising environment.

More than 370 cadets have been trained of which 310 will be gainfully employed and 60 will become franchisees owning their own businesses.

Hot Dog Cafe has been granted R17m funding from the Jobs Fund as well as another R18m from other funders.


Pick n Pay Express won the category of Newcomer Franchisor of the Year.

"The forecourt convenience store concept has revolutionised what was once the good ‘old corner café'," said Fasa.

"Pick n Pay, with their Express Stores in selected BP filling station sites, have made their mark since opening a few years ago and plans are to open 150 new stores in the next five years."

The runners up in this category were Jimmy's Killer Fish & Chips and Bodytec.

Brand builder

The Brand Builder of the Year award went to Car Service City.

"Positioned as an all-round car servicing solution at an affordable rate, Car Service City has managed to differentiate themselves from other car servicing agents, as well as independent workshops to become a trusted, recognised car servicing brand," said Fasa.

"Car Service City’s philosophy is to brand from the inside out."

The Hall of Fame award went to Carlo Gonzaga, CEO of Taste Holdings.

"If one thinks of maverick entrepreneurs, who are leaving a blazing trail in their quest to conquer the world, you will always find that they are great ‘out-of-the-box’ thinkers," said Fasa.

"Carlo Gonzaga is one such entrepreneur."

Fourteen years ago he started Scooters Pizza in Westville, Durban. He won Fasa’s Newcomer Franchisor of the Year in 2002 and the Fasa Brand Builder of the Year award four times.

Taste Holdings listed on the Alt Exchange in 2006 and was moved to the main board of the JSC in 2011, with system wide sales exceeding R750m.

It subsequently acquired NWJ Quality Jewellers in 2008, St Elmo’s in 2010, The Fish and Chip Co in 2012 and most recently Zebros in 2014.

Buon Gusto food services was also launched, in which over 500 of its food franchises are serviced.

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