Advice for starting own Vodka brand

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Cape Town – Many young South Africans are taking it upon themselves to start their own businesses amid an imminent jobs crisis, but they face one big hurdle: funding.

Fin24 user Mpho's letter seeking advice highlights this problem, along with the challenge of intense competition he has to face.

Mpho writes: “I would like to start my own Vodka brand that will target consumers between the ages of 18 to 35 years old. I have taken time to research the market regarding branding your own alcohol and have noted the market is highly competitive. I would like to get an expert’s advice on how to start my own alcohol brand.

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