Given the choice and the money, which would you prefer: a holiday in the south of France or a new diamond?
In the grip of winter, the idea of gently sipping a Grand Cru Bourgogne in the Mediterranean sun sounds better than the allure of cold, white jewellery, regardless of the occasion (or even the love).
According to a Morgan Stanley report, “doing stuff” trumps “getting things”. Experience beats ownership, especially to a Covid-19-blighted society where life is temporary. This is one of the reasons why the bank thinks the much- anticipated recovery in the diamond market may have limited upside.