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Poultry industry on new growth and transformation path

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In 2020, South Africa's poultry industry created 980 new jobs and 1 298 have been created thus far this year.
In 2020, South Africa's poultry industry created 980 new jobs and 1 298 have been created thus far this year.
PHOTO: Paula Bronstein/Getty Images

Transformation, the resolution of inefficiencies and the stimulation of growth and expansion now form the broad narrative and focus of agricultural policy. It has already found traction in the new master plans of several agricultural industries, among others the poultry industry, which has for years been trying to free itself from the stranglehold of trade disruptions and international dumping.

Before the minister of trade, industry and competition, Ebrahim Patel, signed off on the poultry industry’s recovery plan in November 2019, South Africa was struggling to meet the growing demand for poultry owing to the above-mentioned problems.

The expansion of the poultry industry led to the whole grain value chain being further stimulated, according to Izaak Breitenbach, general manager of the SA Poultry Association’s (Sapa’s) Broiler Producers Organisation.The number of hectares under maize and soybean was expanded by 144 600 and 122 200 respectively.

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