Will It Fly? How to Test Your Next Business Idea So You Don't Waste Your Time and Money, by Pat Flynn
I HAVE read a number of quality books on the issues to be probed, the questions to asked and the considerations to be made before starting a new venture, written for astute business people with experience.
As such, they all lacked one element: empathy with first-time, would-be entrepreneurs. This book fills that lack, and as such is an important contribution.