Llew Claasen | How to navigate difficult macroeconomic conditions as a startup entrepreneur

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Llew Claasen.
Llew Claasen.
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Startup entrepreneurs may be used to operating in uncertainty, but they could soon find themselves facing a very hostile macroeconomic environment. Llew Claasen offers tips on surviving and striking a balance. 

Startup entrepreneurs are used to operating in an environment characterised by a high degree of uncertainty. Unfortunately, this uncertainty is compounded when we find ourselves on the cusp of the consequences of loose monetary policy to counteract the Covid-19 pandemic as well as Russia’s invasion of Ukraine. What follows is almost certain to be a global recession, possibly even stagflation - a very hostile macroeconomic environment characterised by the twin evils of recession and high inflation.

Here are some of my thoughts on how startups can navigate these conditions over the next 24 months.

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