It has been difficult to get a handle on when Black Friday is this year because so many retailers have advertised different time frames for Black Friday. Some have had it last a month, others a week, and very few having it for just the day. In South Africa, the retailers can extend and alter Black Friday as they please, because there is no cultural significance that makes it sacrosanct. It is after all just a ploy to boost sales. The lengthening of Black Friday will not necessarily offset the shortfall in retail sales that were caused by the economic lockdown, however, a successful Black Friday will be good for the economy.