Nolwandle Mthombeni | Why Woolworths likely chose to slash chicken prices

Nolwandle Mthombeni regards Woolworths' move to slash chicken prices with a pinch of cynicism. But if it sparks competition and the consumer benefits, she argues, count it as a win. 

Last week I received an email from Woolworths announcing that it would be investing a billion rand to reduce prices. R750 million of this would be going towards investment in the foods business and the remainder towards clothes.