OPINION | Being an influencer is so yesterday - try authenticity instead

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Banks did not respond to 47.3% of customer complaints that required their attention and action on social media, says BrandsEye.
Banks did not respond to 47.3% of customer complaints that required their attention and action on social media, says BrandsEye.

It is entirely up to us to create a real impression of who we actually are, even when pursuing success. This means bringing authenticity to the table, says John Sanei.

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