South Africa, like many other countries, has a disturbing culture of binge drinking. To reduce harm, there is a need for a multi-pronged approach to tackle all aspects of alcohol abuse.
Beer is a drink of moderation and at SA Breweries (SAB), we believe that alcoholic beverages should be consumed responsibly.
This month, we are embarking on an intervention to promote smart and responsible drinking through the Global Beer Responsible Day campaign. Through this campaign, which is multi-pronged, we aim to encourage consumers to consider drinking beer with lower or no alcohol volume in our efforts to contribute to harm reduction.