Sifiso Skenjana | Taking on tech giants: The tough questions about regulating online ads

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Sifiso Skenjana (supplied)
Sifiso Skenjana (supplied)

There are two big shifts that must inform our regulatory approach: firstly, consumer welfare, and secondly, the impact of digital for a viable and competitive ICT marketplace, says Sifiso Skenjana.

The Information, Communications and Technology (ICT) sector has seen a convergence in the ways in which content is carried and distributed, with advertising in particular shape-shifting at a rapid pace.

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