The ongoing countrywide outrage following the release of Clicks' racially offensive hair product advertisement shows once again race remains South Africa's weakest point or, put differently, its biggest fault line.
Scream "racist!" in a room filled with South Africans and you're likely to end with a real stampede on your stoep.
The outrage also shows us something else that is finally emerging in the many discussions around the topic of transformation in South Africa. It is that we have become accustomed to thinking about transformation in terms of quotas.