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Who’s in charge of SA’s country reputation?

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South Africa needs more figures withThuli Madonsela's integrity. (Lerato Maduna, Netwerk24)
South Africa needs more figures withThuli Madonsela's integrity. (Lerato Maduna, Netwerk24)

LIKE in previous forums, the 2016 World Communication Forum in Davos, Switzerland exceeded all expectations in terms of programme content and delegate quality.

This increasingly significant annual forum, held in the picturesque, snow-covered town last week, brought together communication professionals from all over the world to discuss a whole array of topics pertinent to the art of communication.

Importantly, the focus was not just on theory; participants from the government sector, the corporate sector, tertiary institutions and NGOs shared professional experiences of how the smart application of strategic communications saved reputations and, by extension, goodwill and share value for their organisations.

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