Desmond Msomi, Chief Executive Officer of Ngubane, today announced a rebrand of the firm’s visual identity, in celebration of its 25th anniversary. Ngubane, a recognised leader in the accounting and auditing industry ,has been repositioned to better reflect the firm’s industry experience, deep expertise, and capacity to help solve business-critical challenges.
Ngubane's rebrand is not just cosmetic – in addition to the change of name from Ngubane & Co. to Ngubane and the new graphic identity, it also has provided a platform to evolve and improve the firm’s approach in the market as a whole. The new logo carries the firm’s services descriptor – Assurance, Tax and Advisory to purposefully communicate Ngubane’s areas of expertise and business focus. With its new values, the leadership aims to rally the firm’s employees and partners behind the new growth strategy.
Coinciding with the unveiling of the new brand, Ngubane launched an updated corporate website www.ngubane.co.za. The new website prioritises user experience and thought leadership, while it ensures the user is engaged with its clean and modern look.
Ngubane’s founder and Executive Chairman, Wilfred Bhekabantu Ngubane said, “Since opening our doors back in 1995, I have seen our firm evolve and grow beyond what I had imagined. Celebrating 25 years of growth and success today, with our employees’ commitment to the values that continue to set us apart in the marketplace is quite heartening.”
“As I prepare to retire from my executive role, I am happy that 25 years on, we have built Ngubane to be more than just a company of accountants and auditors. Our clients’ testimonies remain proof we have built a strong brand with reliable business partners and experts that care about sustainability. With companies and organisations preparing themselves for post COVID-19 recovery, we are ready to use our expertise to help companies optimise their resources and capital while contributing to economic recovery,” Wilfred Bhekabantu Ngubane remarked further.
With a staff compliment of over 260 qualified professionals and industry-leading consultants in its offices across South Africa – Ngubane has made it their mission to ensure equity and fair representation in their business, with a strong and significant drive towards women empowerment. Ngubane is widely recognised and lauded for their contribution in the accounting and auditing industry. The Johannesburg firm’s managing director, Nomathamsanqa Ashom, is an achiever who, in 2019, received a special recognition for her contribution to the South African Professional Services Industry, a Special Commendation in the Woman Professional of the Year category.
Msomi explained, “We are more than an award-winning accounting and auditing firm, we operate on this philosophy – ‘success has to be about: a win for our employees, a win for our clients and a win for the communities we operate within’. With our new brand, wanting to remain fresh, relatable and consistently prove that we are always ready to go above and beyond in delivering a service that continue to achieve that win-win outcome.”
The rebrand solidifies Ngubane’s stance as an industry player that delivers a high-level service, which is both ethical and reliable. Thus, it represents a significant step which reflects a deep dedication to client success and relationships.
“For us, the new brand represents change and our commitment to stay abreast with the ever-changing world, business landscape and complex business challenges from our clients. It also represents the changing needs of our employees, partners, and all other stakeholders. We have worked hard to ensure we are a force to be reckoned with in this highly competitive space, and for Ngubane, this is yet another opportunity to re-invent ourselves as we get ready for the next 25 years with the focus of our solutions on sustainability and growth,” concluded Ashom.
This post and content is sponsored, written and provided by Ngubane.