Johannesburg - Chinese electronics giant Hisense announced the availability of the new ULED range of TVs to the South African market at an event on Tuesday.
ULED, short for Ultra Light-Emitting Diode, is the latest advancement in TV and Hisense's solution to OLED (organic light-emitting diode) TVs.
Hisense boast the technology to trump all aspects of OLED - making it a better TV.
What's more is that ULED TVs come into the market at a lower price than OLED.
While regular HD TVs come in at a resolution of 1080 pixels, ULED features Ultra High Definition (UHD) 4K resolution.
ULED TV makes use of Quantum Dot Technology and a wide colour gamut to produce a picture equal to OLED when viewing it.
Hisense South Africa’s TV product manager, Serena Lee said that the latest ULED range was a reflection of the quality of the company’s television offering.
“Hisense worked hard to develop our unique ULED technology, with version 2.0 now found in our latest range of curved and smart 4K televisions. When compared to similar LED offerings, consumers will find a striking difference in ULED’s wider colour gamut and also in the smooth motion rate,” Lee said.
LED and OLED
In May, LG launched what was touted as the next big step for the industry.
The remarkable characteristic of OLED TVs is that the screen is as thin as just four credit cards.
First in the market for TVs was LED, which were mainly sold as Full HD and UHD TVs as of recent.
LED TVs use a series of lights and liquid to produce a picture on the screen while OLED TVs make of use of molecules and light produced by electricity to form a display picture.
Why Hisense say ULED is better
With a UHD resolution, ULED already offers an impressively higher quality picture when compared to regular HD TV.
OLED TVs produce a pure black colour in displays which results in brighter and more vivid colours, while ULED tweaks darker colours, highlighting them for a brighter picture with more detail.
Of course, darkened areas are also brightened with HDR on ULED.
DCI-P3, or DCI/P3, is essentially how natural colour is measured against a picture.
Hisense also say that while many UHD TVs upscale content by stretching a picture, ULED upscales content by measuring the colour and light in a picture to create a more crisp image.
A premium 65-inch OLED TV is priced around a cool R120 000.
ULED TVs feature in 55, 65 and 70-inch models in both curved and flat screen displays.
The most expensive of the ULED TVs from Hisense comes in at R34 999 - for a flat-screen 70-inch model. The cheapest 55-inch model is priced at R19 999.
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