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News outlets seek to negotiate with Google, Facebook on ads

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New York - News outlets are seeking permission from Congress for the right to negotiate jointly with Google and Facebook, two companies that dominate online advertising and online news traffic.

The News Media Alliance, which represents nearly 2 000 news organisations, said the two companies' dominance have forced news organisations to "play by their rules on how news and information is displayed, prioritised and monetised."

"These rules have commoditised the news and given rise to fake news, which often cannot be differentiated from real news," the alliance said in a press release on Monday.

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