Johannesburg - He’s been likened to the giant Pillsbury man from Ghostbusters and labelled as more terrifying than the drought itself - nevertheless, South Africa’s newest water saving mascot has made a Splash online.
Splash was unveiled on Thursday as part of the country’s #savewater campaign, as the Mother City moves closer toward Day Zero, when Cape Town’s taps are set to run dry.
However, despite his ghoulish looks and being intimidating enough to leave a Springbok rugby player unsettled, no one can deny that Splash has done his job - highlighting the country’s plight to save water.
While the marketing strategy may not have been aligned to its intention, Splash has made waves on social media while going viral.
South Africa’s Department of Water and Sanitation said in a tweet that: “The #SaveWater ambassador programme is a multi-sectoral initiative that includes a wide array of partners including Miss Earth SA, Operation SA, Tsogo Sun to ensure that Department works collaboratively with stakeholders to find solutions to the challenge of water scarcity.”
But South African Twitter users showed no mercy - labelling Splash as more terrifying than the drought and scaring citizens into saving water. Here’s a collection of the ripple effect the mascot caused on Twitter:
if the possibility of day zero arriving still hasn’t scared you into saving water this water mascot definitely will pic.twitter.com/2xrBW1ssn5— zak (@zakareeee) February 15, 2018
Mascot: we don't have enough water, we'll have to use your blood to bathe inMe:... UHM, what?Mascot: YOUR BLOOD MORTAL pic.twitter.com/9DtafQ1ID6— lindy (@Lindyyay) February 15, 2018
Guys can we talk about how the Cape Town water saving mascot is going to come and get you in the night if you go over your 50l? pic.twitter.com/8kg7rvDgJk— Christopher Reid (@chris_reid_esq) February 15, 2018