Kauai withdraws grass drink ad

The Kauai chain of juice outlets says it has removed all advertising for a wheat grass drink that allegedly contains liquid oxygen and detoxifies body cells.

The move follows a complaint to the Advertising Standards Authority (ASA) by a member of the public.

The in-store advertising claimed that one "shot" of the drink had the nutritional value of over a kilogram of spinach or broccoli.

It also claimed it "enriches the blood and feeds your whole body as the liquid oxygen in the chlorophyll has an immediate effect", and that it "detoxifies cells by removing acids and toxins".

Unsubstantiated claims

The ASA said in a ruling published this week that in response to the complaint that the claims were unsubstantiated, Kauai had said it had removed those advertising boards from all stores. Kauai had said it was collating evidence to substantiate the ad.

The boards would stay down until the ASA had "received and verified the eventual substantiation". - (Sapa, July 2010)

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Have you entered our Health of the Nation survey?
Please select an option Oops! Something went wrong, please try again later.
32% - 9471 votes
68% - 20281 votes