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03 Jun 2004

SHELL advert gives me creeps - anyone else out there ?
This is not to discredit any company or anything like that . I dont know whether it' something in my mind or what . There is this SHELL advert on TV ( a black horse running into the sea at a high speed, with a black and gold background ).I;m not scared of horses at all but this particular advert leaves send a cold chill down my spine. I feel as if I've seen a ghost of something. Guys this is real , I dont know wht it happens. My boyfriend is concerned he initially thought I was just acting up but really I'm scared of that ad. I'm not a child , I'm a 32 yr old female with a young daughter. When the ad comes on TV I switch the TV off and I'll start trembling all over, I'm really scared of it but I dont know why. Never had any terrible experience myself witha horse. I've watched other adverts featuring horses but this one brings another person in me I never knew existed. Has anyone even felt like this ? Is there anyone out there who feels the same way about that ad. Just want to know if there are others out there who feel what I feel when that ad is flighted so that I can rule out any thing abnormal about myself .

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Expert
CyberShrink
cybershrink

01 Jan 0001

Afternoon, Beanie,
A problem with some of kittekat's comments. For instance nobody in the whole of human history has EVER remembered anything from when they were a foetus --- a foetal brain has absolutely no known ability to record any form of memory of anything at all. Inded, the normal human remembers nothing, or at most a few scraps, of anything before the age of 3 or 4, for the same reason --- on'e brain hasn't yet developed the ability to form memories properly.
And the concept of Repression ( memories of something nasty being automatically banished from memory) is discredited in most expert quarters. Suppression, of course does happen --- the voluntary and deliberate avoidance of remembering something unpleasant.
What you describe is rather odd and unusual, though all adverts play on the associations we have to a range of sounds, images, etc., and I suppose Shell thought most people found horses, and the sea, an attractive image. But like any ad, it will leave some of us unimpressed and unmoved. Only a few are likely to be upset by it. Clarify for yourself exactly what emotions it stirs up in you ( ? Fear -- but then, fear of what ? ) and what aspect of it has been disturbing you --- the horse ? the sea ? the mudic ? the time of day ?
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