Ask an expert

03 Jun 2004

SHELL advert gives me creeps - anyone else out there ?
This is not to discredit any company or anything like that . I dont know whether it' something in my mind or what . There is this SHELL advert on TV ( a black horse running into the sea at a high speed, with a black and gold background ).I;m not scared of horses at all but this particular advert leaves send a cold chill down my spine. I feel as if I've seen a ghost of something. Guys this is real , I dont know wht it happens. My boyfriend is concerned he initially thought I was just acting up but really I'm scared of that ad. I'm not a child , I'm a 32 yr old female with a young daughter. When the ad comes on TV I switch the TV off and I'll start trembling all over, I'm really scared of it but I dont know why. Never had any terrible experience myself witha horse. I've watched other adverts featuring horses but this one brings another person in me I never knew existed. Has anyone even felt like this ? Is there anyone out there who feels the same way about that ad. Just want to know if there are others out there who feel what I feel when that ad is flighted so that I can rule out any thing abnormal about myself .

Please respond
Answer 441 views

01 Jan 0001

Afternoon, Beanie,
A problem with some of kittekat's comments. For instance nobody in the whole of human history has EVER remembered anything from when they were a foetus --- a foetal brain has absolutely no known ability to record any form of memory of anything at all. Inded, the normal human remembers nothing, or at most a few scraps, of anything before the age of 3 or 4, for the same reason --- on'e brain hasn't yet developed the ability to form memories properly.
And the concept of Repression ( memories of something nasty being automatically banished from memory) is discredited in most expert quarters. Suppression, of course does happen --- the voluntary and deliberate avoidance of remembering something unpleasant.
What you describe is rather odd and unusual, though all adverts play on the associations we have to a range of sounds, images, etc., and I suppose Shell thought most people found horses, and the sea, an attractive image. But like any ad, it will leave some of us unimpressed and unmoved. Only a few are likely to be upset by it. Clarify for yourself exactly what emotions it stirs up in you ( ? Fear -- but then, fear of what ? ) and what aspect of it has been disturbing you --- the horse ? the sea ? the mudic ? the time of day ?
The information provided does not constitute a diagnosis of your condition. You should consult a medical practitioner or other appropriate health care professional for a physical examination, diagnosis and formal advice. Health24 and the expert accept no responsibility or liability for any damage or personal harm you may suffer resulting from making use of this content.
Voting Booth
Have you entered our Health of the Nation survey?
Please select an option Oops! Something went wrong, please try again later.
32% - 9472 votes
68% - 20294 votes