Women 'greener' than men

A survey involving 22,000 metropolitan consumers in 28 countries suggests that women and older people are generally more environmentally conscious than others.

The study on "green" behaviour, conducted by market research firm Synovate, posed several key questions. Six hundred South African consumers were among those surveyed.

Asked if they had recycled waste at home over the past week, a total of 47% of the South African women surveyed said they had, compared to 40% of the men.

Asked if they had bought ecological products over the past week, 8% of the men and 7% of the women said they had.

On whether they had purchased organic products over the past week, 34% of the women said they had, compared to 28% of the men.

According to Synovate, "gender and age are key factors determining those green habits, while concerns about future, motivations related to other people and geographical location are not so important".

The survey was aimed at providing businesses with information allowing them to better plan their marketing strategies. - (SAPA, April 2011)

Read more:
EnviroHealth Centre
EnviroHealth Expert Forum

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For only R75 per month, you have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today.
Subscribe to News24
Voting Booth
Have you entered our Health of the Nation survey?
Please select an option Oops! Something went wrong, please try again later.
Results
Yes
29% - 9749 votes
No
71% - 23957 votes
Vote