Pink Lady® apples hosted their first ever Crafts for Cancer day on Saturday 30 October 2010 in the beautiful surroundings of De Grendel Wine Estate. The event was held to raise funds for the Tygerberg Hospital’s Breast Clinic Transport Project.
Approximately 30 women per month are diagnosed with breast cancer at this Breast Clinic and 70% of them have a very low income if any at all. Although treatment costs are covered by Government, they more often than not cannot afford the transport costs to and from the hospital for regular radiotherapy sessions. As a result they may not get the treatments they need to save their lives.
Says Liza Matthews, Pink Lady® Marketing Manager: “We hosted the event because we are so much more than just an apple. Pink Lady® enjoys an enormous popularity around South Africa and this is our way of giving back to our communities. We are very proud to be associated with the Tygerberg Hospital’s Breast Clinic and to have the opportunity to use our heart to support and help the hearts of those in their fight against breast cancer.”
Scrapbooking and beading projects
28 wonderful ladies joined Pink Lady® for a day of crafting with their friends. Each person completed a scrapbooking project and a beading project, taught by Karen Smit (The Scrapbook - Claremont & Durbanville) and Dorothy Wodrich (The Fat Green Frog - Riebeeck West). Both ladies kindly donated their teaching time and expertise for the day.
A delicious lunch was served on the balcony overlooking the farm towards Cape Town and the bay up to Table Mountain. “We were honored to have Professor Apffelstaedt head of the Tygerberg Hospital’s Breast Clinic join us for lunch, where he entertained our guests with both interesting and educational information on Breast Cancer,” said Matthews.
Tickets were purchased for R250 each and the full amount was donated to the Transport Fund. Through ticket sales and generous donations R10 000 was raised for the fund, and the donation was presented to Professor Apffelstaedt at the lunch.
Professor Apffelstaedt said: “Many of our patients have to make do with less than R 1000 per month; transport to Tygerberg Hospital often costs R150 for a single visit. The choice between having enough to eat for the family and transport for therapy is stark. I’d like to extend a huge thank you to Pink Lady® for their generous contribution to this project. By raising R 10 000 towards the Transport Fund initiative, they have essentially covered the cost for many women to travel to the breast clinic at Tygerberg Hospital.”
Inspiration and hope
The amazing ladies that attended our event also donated some beautiful scrapbooking projects of inspiration and hope, which will be framed and used to decorate the clinic’s treatment area to make the patient’s sessions more inspirational and hopeful.
Pink Lady® is an internationally trademarked apple and is the most successful trademarked apple in the world. Full of Vitamin C and anti-oxidants Pink Lady® apples are a natural source of energy and well known for their beautiful pink blush and refreshingly sweet champagne-like taste.
No matter where you go you will recognize our beautiful flowing heart logo as a sign of top quality apples which are great on their own and delicious in your favourite recipe.
With thanks to the following companies for their kind donations:
Blue Jay Farmstall; Bourjois makeup; Colourtone Press; Craftwise magazine; De Grendel Wine Estate; The Fat Green Frog; Ina Paarman; Jessica Finkelstein Designs; Monique Huppertz Jewellery; Pick ‘n Pay; Pink Lady®; Pret-a-Porter photography; The Scrapbook; TopFruit.
- SA Pink Lady Association Press release
- (Health24, November 2010)