Diabetes alliance between Novo Nordisk and Accu-Chek

Effective 1 January 2011 Novo Nordisk (Pty) Limited and Roche Diabetes Care - Accu-Chek are proud to announce that they have formed a partnership to improve the overall management of patients with diabetes through a comprehensive product and support package.  These two leading companies aim to Change Diabetes in South Africa and strengthen the way forward for those people living with diabetes.

Mr David Broomfield, Head of Marketing and Sales at Novo Nordisk says “our leadership position in diabetes is stronger than ever, not only in terms of absolute sales and market shares of insulin (private market IMS), but also in increased support to people who care for or live with diabetes.  With a strong diabetes pipeline we are geared to continue to be the preferred partner in diabetes”.

Dr Mary Atkinson, Head of Diabetes Care at Roche says “We are dedicated to empower people living with diabetes to lead spontaneous, active and fulfilled lives”.

Accu-Chek is the market leader both locally and globally in blood glucose monitoring systems, and according to a recent customer survey Accu-Chek Active is the most frequently recommended blood glucose meter amongst Health Care Professionals in South Africa.

Both companies are confident that the patient and healthcare professional will be the beneficiaries of optimised and efficient delivery of diabetes management solutions.

About Novo Nordisk

Novo Nordisk is a global healthcare company with 87 years of innovation and leadership in diabetes care. The company also has leading positions within haemophilia care, growth hormone therapy and hormone replacement therapy. Headquartered in Denmark, Novo Nordisk employs approximately 30,100 employees in 76 countries, and markets its products in 179 countries.

Strong educational support is provided for the Diploma in Diabetes course at the University of Cardiff and a 2 year fellowship grant.  In addition we continue to support public sector Diabetes Nurse Educators and podiatry services through unrestricted grants to Academic institutions.

The Changing Diabetes Bus has provided more than 32000 South Africans the opportunity to evaluate their diabetes risk factors and is now upgraded with the latest Podiatry Diagnostic tools as well as a Fundus Camera and Laser. The bus continues its work in the underprivileged sectors of our community as a strong social commitment project.

About Roche Diabetes Care

Roche Diabetes Care is a pioneer in the development of blood glucose monitoring systems and is a global leader for diabetes management systems and services.  For more than 30 years, the Accu-Chek brand has been committed to enabling people with diabetes to live as normal and active a life as possible, as well as to help healthcare professionals manage their patients’ conditions in an optimal way.

Today, the Accu-Chek portfolio offers people with diabetes, and healthcare professionals innovative products and services and comprehensive solutions for convenient, efficient and effective diabetes management, ranging fromblood glucose monitoring through information management to insulin delivery. The Accu-Chek brand encompasses blood glucose meters, insulin delivery systems, lancing devices and data management systems. 

- (Novo Nordisk press release, Health24, January 2011)

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