Corrine Ellsworth Beaumont, a designer from the UK, has launched the campaign #KnowYourLemons, which has gone viral on social media.
Images using lemons
The campaign aims to raise breast cancer awareness through a clever visual guide that shows the signs and symptoms using lemons.
According to the NHS, lumps are the most common sign of breast cancer, but other symptoms can be seen rather than felt.
The UK designer has created a series of images using lemons showing things like dimpling, redness/heat, retracted nipples and indentations.
Ellsworth Beaumont knew she needed to find a "breast substitute" if she were to create any illustrations pertaining to breasts because of the censorship which would limit the reach of the campaign.
This is why she chose lemons. It's a creative way to showcase what women should be looking for when they do a self examination.
A self examination starts with looking at your breasts for any anomalies, such as the ones shown in the illustration above. The next step is feeling for any anomalies. It is best to do the examination a few days after you have had your period.
Ellsworth Beaumont wants the images to be seen by as many women as possible in the hopes that they will use the images to educate themselves, share the posters with other women and donate to the campaign so that women who aren't on social media can benefit from the images.