This is particularly worrisome because nearly 132 000 new cases of melanoma will be diagnosed in 2012, according to the American Academy of Dermatology, which conducted the online poll.
"This survey demonstrates that many men do not protect themselves from the sun when outdoors and that some still believe that sun exposure is good for their health. This is a very troubling combination in light of the fact that the major risk factor for melanoma is exposure to ultraviolet light," dermatologist Dr Thomas Rohrer, a clinical associate professor of dermatology at Brown University School of Medicine, said.
Men don't protect their skin
Just 29% of men report always protecting their skin outside, the national survey showed. Meanwhile, 43% of women take the necessary precautions.
Moreover, 39% of men said they preferred to simply enjoy the sun and not worry about how to protect themselves from its harmful rays, compared with 28% of women.
Although 59% of women said they know how to examine their own skin for signs of cancer, the study also showed that just 46% of the men surveyed knew how this should be done.
"Men need to examine their skin and see a dermatologist if they spot anything changing, bleeding or growing," Rohrer said.
Men need to be more vigilant
Fortunately, the researchers noted, the five-year survival rate for people whose melanoma is diagnosed and treated before it spreads to the lymph nodes is 98%.
"The survey results should serve as a wake-up call to men to be vigilant about protecting their skin from sun exposure and examining their skin regularly for skin cancer," Rohrer concluded. "Loved ones can assist by examining their partners' skin and noting anything suspicious. These exams are vital since the early detection of skin cancer helps save lives."
The academy is distributing public service announcements to television, cable and radio stations nationwide to help raise awareness on how people can protect themselves from skin cancer.
Your skin and the sun
The American Cancer Society has more about skin cancer.
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