Feed hungry children through social media

Masonele Cosa and Jadeed Ganief from Westlake Primary School, promoting Social Feed.
Masonele Cosa and Jadeed Ganief from Westlake Primary School, promoting Social Feed.
The Peninsula School Feeding Association and award winning Digital Agency, Hellocomputer, have teamed up to introduce a new brand to South Africa.

Read: 54 million kids in Africa under 5 go hungry

The PSFA have spent the last 55 years doing their best to feed as many school children as possible. With a dream to expand into more schools, they were only too happy when Hellocomputer approached them with a smart idea, based on a very simple insight.

Creative Director, Camilla Clerke, explained: “We all spend so much time sharing content on our Social Media channels, like foodie pictures, ads, competitions, and grumpy cats. And brands spend a lot of money with big media houses hoping we’ll share their content. But what if we shared something that could actually make change happen? And what if brands bought media that could make a real difference – like feeding thousands of hungry school kids warm, nutritious meals every single day.”

Social Feed initiative

And so Social Feed was born – a new media platform that literally turns media budgets into healthy plates of food.

The process is simple.

Brands buy media on Social Feed, and place an ad, or a piece of content they want shared. Each time someone shares it to their newsfeed, a meal is shared with a child in need.

Image: The Social Feed initiative explained

social feed 02

And since Social Media platforms sell our networks to brands anyway, Social Feed will now allow people to sell their own social network in order to support a good cause.

Many shares mean many meals

“Some of the country’s biggest brands, like Lucky Star and Investec Asset Management, are now buying media with Social Feed and the more the brands’ content is shared, the more children we feed. So, the brands get exposure, consumers get a say in who buys their social network, and we get to feed children in need,” said Simon Spreckley, ECD, Hellocomputer.

Which means that Social Feed is a new way to fill up your newsfeeds, while filling up some very hungry tummies.

Watch: PSFA's video of the initiative

“We’re so proud to launch this ‘media for good’ initiative, and we’re excited to get many brands involved. Just remember, no media budget is too small to make a difference. We believe Social Feed can help to grow and sustain the PSFA for many years to come,” said PSFA Fundraising Manager, Charles Grey.

Read: Poor kids may have smaller brains

So, what’s left to say except, South Africa, start sharing, but this time, for good. Visit Social Feed to make a difference.

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