Designed by you, the Bespoke Refrigerator will instantly transform your kitchen

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Finally – a chance to arrange the fridge YOUR way. 

South Africa’s leading designers, décor specialists and all those with a passion for design, were immediately captivated and enthralled by the launch of the Samsung BESPOKE Refrigerator.

Created to express your unique taste and style, the Samsung BESPOKE 4-Door Flex™ fridge is unlike any refrigerator you’ve owned. From its variable panels, colour and material range, to its flexible storage and dispenser options, it will take the look of your kitchen to a whole other level. This is an innovation that invites you to seamlessly express your personal taste and style in the space you love. There are many irresistible reasons why you’ll want to have a BESPOKE refrigerator in your kitchen. You can now mix and match your kitchen aesthetic around your favourite colour and finish, without compromising on cooling performance.

It has a customisable and interchangeable front panel design, modularity that allows you to choose and add the optimal storage configurations to suit your needs, and a sleek, modern look that fits seamlessly into any kitchen. The finish, the colour or material or configuration is yours to choose. This includes Glam Glass which gives a feeling of brightness that lights up space and Satin Glass, which gives a sense of comfort with soft and delicate glass.


The BESPOKE refrigerator breathes life into the unique preferences and sentimentalities of each person’s day-to-day activities in the kitchen. Personal tastes are now at the centre-point where practicality and convenience used to be.

You can now select the refrigerator that best matches your preferences, and even transform the set-up, as your life and needs change over time. Whichever style you select for your BESPOKE 4-Door Flex, you are guaranteed a premium touch to your home thanks to the refrigerator’s flat doors and seamless design. It is as aesthetically customisable as a piece of furniture and as functional in your kitchen as the food products it stores. You can now elevate your space, your way. In 2022, Samsung will add 1 Door fridges as well as Bottom Mounted fridges to the Bespoke range, enhancing the possibilities for customisation and modularity even more.

Adding to the joy it brings, with BESPOKE you don’t have to sacrifice function for form. It includes innovative features such as: 


The BESPOKE refrigerator offers more customised food management options. It features a FlexZone that allows you to switch between 5 different temperature modes as you require.

Beverage Centre

You can now enjoy and quick and easy access to refreshingly cold water. The fridge’s Autofill Water Pitcher is automatically filled with purified water when you place it inside the fridge. Its 1.4 L capacity means you always have plenty of filtered and chilled water that’s ready to be served. 

Digital Inverter for surge protection

With load shedding a reality in South Africa, when the electricity is switched on again, voltage spikes can damage fridges. Samsung’s Digital inverter motor can protect your BESPOKE again against such occurrences with Volt control, and it comes with a 10-year warranty.

Click here for more information on how to purchase and enjoy the Samsung BESPOKE 4-Door Flex.

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April 2023

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