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How Ciovita gets cycling kit right for local riders – and the Cape Epic

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Recognising the rise of gravel and adventure riding, Ciovita has a growing gravel bike garment range. (Photo: Ciovita)
Recognising the rise of gravel and adventure riding, Ciovita has a growing gravel bike garment range. (Photo: Ciovita)

Roll into the parking area at a local trail, or observe fellow riders in an event start chute, and you’ll notice Ciovita branded gear.

The Cape Town cycling apparel company is proudly local. And terrifically successful. With meticulous European fabric sourcing and local production, Ciovita’s grown apace, in theme with the burgeoning South African road, gravel and mountain biking communities.

Nearly all Ciovita garments are shaped, stitched and finished at the company’s Woodstock factory, staffed by more than 200 employees. Ciovita’s scale and range are notable achievements in a global market where cycling apparel is a hugely competitive business.

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