- Want to help out Ukraine by riding your bike?
- If you regularly tally miles on an indoor trainer, you can help out by riding virtually.
- Rouvy, one of the world’s most popular virtual training apps, is raising funds with 'Ride for Ukraine'.
Virtual riding became the escape for many during hard lockdown.
And one of the company's that gained an enormous following during the pandemic's cycling uptake, was Rouvy.
The Rouvy cycling community is 900 000 riders strong and offers a unique virtual riding experience. Unlike most other virtual riding apps, Rouvy uses augmented reality, instead of graphics. It allows riders to see real-life road footage and ride anywhere in the world.
Although Rouvy is a Czech start-up, its employees are global. With some of them being Ukrainian.
"The war began with a missile attack that included bombing an airport near my hometown, Zhytomyr," said Yuriy Ryashko, a member of the company's marketing team.
It is an easy ride to do
Rouvy is now challenging its users to complete the 'Ride for Ukraine' route, a mild virtual ride around Kyiv. The distance is a mere 10km, with only 62m of elevation – meaning anyone can ride it, which is the idea.
For each rider who completes the 'Ride for Ukraine' segment, Rouvy will donate R17 to UNICEF, helping relief efforts in Ukraine.
With a committed rider community, Rouvy is confident that it can generate R4m towards the UNICEF support effort.