Rocky Mountain bikes confirm Katy Bond as new CEO

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Katy Bond’s promotion is an advancement for women, in mountain bike management. (Photo: Rocky Mountain)
Katy Bond’s promotion is an advancement for women, in mountain bike management. (Photo: Rocky Mountain)

One of the original mountain bike brands has a new CEO.

Rocky Mountain has promoted its general manager Katy Bond, to the CEO position.

Although Rocky Mountain has a marginal presence in South Africa, it's a very established brand in North America. With lots of legacies and a strong product portfolio, including e-bikes and advanced carbon-fibre frames.

MTB
Women in the CEO position at legacy mountain bike brands, are rare. But Katy’s promotion challenges this. (Photo: Rocky Mountain)

A mountain bike brand with much history 

Founded back in 1981, Rocky Mountain can rightfully claim to be one of the original mountain bike companies. It expanded to international product distribution in 1984, but has remained true to its Vancouver roots.

Katy Bond will be balancing responsibilities between Rocky Mountain's headquarters in Saint-Georges, Beauce, Quebec. And its R&D facilities in North Vancouver.

The brand's product portfolio is twelve models strong, with eleven mountain bikes and a single gravel bike derivative. Rocky Mountain also produces a kids' bike range.

women MTB
Katy is an accomplished rider, having completed the technically challenging BC bike race. (Photo: Rocky Mountain)

Becoming the boss of Bikes.com

Bond has a strong mountain bike and outdoor activity background. Before joining Rocky Mountain, she was involved in product development for Louis Garneau Sport, known for its mountain bike apparel.

Rocky Mountain celebrated four decades in mountain biking last year. And it continues to have a great digital novelty feature as its website url, which is simply 'bikes.com.'

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