If the last two years have taught us anything, it is that change is inevitable and everything needs to evolve to survive.
The mountain bike event industry was one of the hardest hit during peak lockdown. And organisers have had to think outside the box to survive and lure people back outdoors.
After 11 years, the well-loved and well-supported Joberg2C is evolving. From 2023 this new event will be known as go2berg.
Go2berg will comprise six and a half days of riding, which includes a short prologue on registration day. The main route will be six full days of riding between Frankfort and the Drakensberg.
"Although the event is evolving, the main elements that have made our events successful remain. The focus will remain on communities, the vibe and awesome trails. The event will continue to be about riding your bike, experiencing the country and having good people looking after you," says organiser Craig Wapnick.
Go2berg will continue to function on a model that involves the communities. Organisers are keeping things alive for the schools and districts along the route. For them, it is the biggest fundraiser of the year. The new route will also allow the event to involve new communities, such as the primary school in Clarens.
"The community model is not a charity but a partnership. We feel that working with communities gives us an edge, they make the event unique, and the passion is obvious to riders."