Gift an article

The story of Bruce Reyneke Cycles

Share your Subscriber Article
You have 5 articles to share every month. Send this story to a friend!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Loading, please wait...
play article
Subscribers can listen to this article
Bruce Reyneke with his priceless cycling scrapbook (Photo: R24)
Bruce Reyneke with his priceless cycling scrapbook (Photo: R24)

When Bruce Reyneke opened his bicycle shop in Struben Street in Pretoria, he put his name on the door.

There were no social media consultants and that is how businesses named themselves in those days. Three and a bit decades later, Bruce is still behind the counter greeting regular customers with a customary, "howzit, howzit."

In 1988 people liked to deal with people and Reyneke believes that sticking to that concept has been a significant contributor to his success and survival in a rapidly changing industry.

Read this for free
Get 14 days free to read all our investigative and in-depth journalism. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed.
Already a subscriber? Sign in
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.