Wahoo becomes an Ironman and Cape Epic partner

play article
Subscribers can listen to this article
The world’s most famous mountain bike race is part of the Ironman Group – and this new Wahoo deal. (Photo: Sam Clark)
The world’s most famous mountain bike race is part of the Ironman Group – and this new Wahoo deal. (Photo: Sam Clark)

The world’s biggest multisport events company has a new device partner.

The Ironman Group, which owns and operates South Africa’s Cape Epic, has announced that Wahoo is now its technical training partner.

Knowns for its indoor trainers and Smartwatches, Wahoo is at the forefront of a digital revolution in rider data and training. With significant advances in sensors, digital signalling and battery endurance – amateur riders now have access to training technologies that were unimaginable a decade ago.

Beyond its cycling computers and indoor trainers, Wahoo has also acquired the legacy Speedplay pedal brand. This allows it to offer comprehensive power metering within its data and training ecosystem.

Wahoo device
Wahoo devices help guide you on routes and tabulate your training programme. (Photo: Wahoo)

A big opportunity

"We’re very excited to join The IRONMAN Group family and offer all athletes entering the many events under the Group’s portfolio the best in connected training," said Wahoo CEO Mike Saturnia.

"We believe that to be the best in endurance sports you need to have the best tools. We’re especially excited to reach the running and multisport community, who will have the chance to see how RIVAL and the entire Wahoo ecosystem can improve their training, while providing accurate race data they can be confident in."

And the benefits for Wahoo users? Expect product specialists to use their experience at Ironman and Epic Series events to learn how rider data and training can best be correlated.

Observational research by Wahoo's product planners at events, could also help improve ergonomics and device menu design. 

Although exact details concerning the Cape Epic partnership are not yet available, the Ironman Group has confirmed device convergence between Wahoo products with its FulGaz app.

We live in a world where facts and fiction get blurred
In times of uncertainty you need journalism you can trust. For 14 free days, you can have access to a world of in-depth analyses, investigative journalism, top opinions and a range of features. Journalism strengthens democracy. Invest in the future today. Thereafter you will be billed R75 per month. You can cancel anytime and if you cancel within 14 days you won't be billed. 
Subscribe to News24
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.